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SCOTTIES
'POWER OF 10'

Video for the Scotties 'Power of 10'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Anglea Lau
Writer: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski

COORS LIGHT
'EXPERIENCE'

New spot for Coors Light.
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

NABS
SLASHTAG: SCARY SOCIAL

Trailer for the NABS ' Slashtag'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Jeremy Burgin
Writer: Dima Zelikman
Writer: Heather Kinoshita
Editor: Mark Hajek

COORS LIGHT
MTV MUSIC AWARDS

Spot for the MTV VMA Sposnsorship
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson

COORS LIGHT ICED T
'CATCH'

Spot for Coors Light Iced Tea
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

COORS LIGHT
NHL 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

October 2, 201423 days ago

Scotties Launches The Power of 10

FUSE has launched a new piece of content called 'Power of 10' for Scotties Tissues. In honour of Breast Cancer Awareness Month, the video features a group of women who have been touched by the disease. Each of the women takes a moment to thank the people who supported them throughout their time. The video is posting 'off the chart' engagement results on Facebook and YouTube...if you call 15,000 times the norm 'off the charts'? It was an honour to be part of this project. Spread the word. CLICK HERE TO VIEW THE VIDEO!
September 10, 20141 month ago

BANG BANG BABY : TIFF 2014

I was asked to create the poster for the movie 'Bang Bang Baby', as part of the 2014 Toronto International Film Festival. You can check out the full poster on the IMDB link above. Watch for the movie when it hits full release. Saving the best for last, I even made it to the credits.
August 4, 20142 months ago

JUDGEMENT TIME

I have done my fair share of judging in the past but it has been an honour to be asked to judge some amazing work over the past few months. I have seen some kickass campaigns and I can't wait to see the outcome. Recently I judged Strategy Agency Of The Year and Applied Arts Interactive and I am also the Co-Chair of the Promotion & Shopper Marketing category of the CMAs. No not the Country Music Awards but the Canadian Marketing Association Awards. Looking forward to seeing some familiar faces at the Promo Awards next month. Thanks again to Strategy, Applied Arts and the folks at the CMA for thinking of me.
June 18, 20144 months ago

BONJOUR CANNES!

Check out my blog post on my first impression of Cannes for Media in Canada! http://mediaincanada.com/2014/06/18/first-impressions-in-cannes-blog/ Cheers!
May 2, 20145 months ago

GOLD RUSH!

Took home a Gold at the National Advertising Awards last night! Myself and Jarrett a.k.a #TheFUSEIntern took home the top award in the Out Of Home Category for our work on the Jell-O brief. Sweet award and event sweeter that it comes with an all-expense paid trip to the Festival of Creativity in Cannes in June.
February 1, 20148 months ago

FUSE in 2013

Well we are now a lil bit into a brand new year. A 2013 for me was an amazing year. I moved on to a new adventure at FUSE and quite a ride it has been. It's been 8 months full of everything from cute puppies to scary movies. A few highlights from the great work and goals we have achieved in 2013.
  • Our pre-launch for the new FUSE site call 'FUSE Puppies' landed us over 1000 hours of viewing time in just 6 days not to mention some great PR.
  • We launched the new website for the 2015 PanAm Games, a site that is set to break records with an estimated  5+million views per day during game time.
  • The #SLASHTAG creative we created for NABS Canada including a movie trailer, landed us in the Ads Of The World 'Best Halloween Ads' among global campaigns from the likes of Audi, Snickers and McDonalds.
  • Interac's E-Transfer Student Campaign was a hit at campuses and got us nods in both Marketing and Strategy Magazine.
  • FUSE helped bring to life the Canadian Tire Ice Truck campaign which has seen millions of views on YouTube and tons of worldwide press.
  • We are also social media hub for the Kruger brands and this year we have created some great content and the communities are growing like wildfire.
Wow! What a year it has been and 2014 has also started off with a bang! Look for a big announcement on a recent win in the much desired automotive category...Stay tuned.
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