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COORS LIGHT :30 TV 'EXPERIENCE'

New spot for Coors Light.
Agency: DraftFCB
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

COORS LIGHT : MTV MUSIC AWARDS

Spot for the MTV VMA Sposnsorship
Agency: DraftFCB
Art Director: Patrick Weir
Writer: Mike Richardson

COORS LIGHT ICED T :30 TV 'CATCH'

Spot for Coors Light Iced Tea
Agency: DraftFCB
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

COORS LIGHT :15 TV 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: DraftFCB
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

February 1, 20142 months ago

FUSE in 2013

Well we are now a lil bit into a brand new year. A 2013 for me was an amazing year. I moved on to a new adventure at FUSE and quite a ride it has been. It's been 8 months full of everything from cute puppies to scary movies. A few highlights from the great work and goals we have achieved in 2013.
  • Our pre-launch for the new FUSE site call 'FUSE Puppies' landed us over 1000 hours of viewing time in just 6 days not to mention some great PR.
  • We launched the new website for the 2015 PanAm Games, a site that is set to break records with an estimated  5+million views per day during game time.
  • The #SLASHTAG creative we created for NABS Canada including a movie trailer, landed us in the Ads Of The World 'Best Halloween Ads' among global campaigns from the likes of Audi, Snickers and McDonalds.
  • Interac's E-Transfer Student Campaign was a hit at campuses and got us nods in both Marketing and Strategy Magazine.
  • FUSE helped bring to life the Canadian Tire Ice Truck campaign which has seen millions of views on YouTube and tons of worldwide press.
  • We are also social media hub for the Kruger brands and this year we have created some great content and the communities are growing like wildfire.
Wow! What a year it has been and 2014 has also started off with a bang! Look for a big announcement on a recent win in the much desired automotive category...Stay tuned.
August 18, 20138 months ago

TIME TO LIGHT THE FUSE...

Just catching up a bit here...so a few months back after splitting from DraftFCB and taking a few months to chill out and prep for my next adventure, I decided to take a new gig. I looked at several solid opportunities I had been offered. One in particular caught my eye. I had heard about the FUSE Marketing Group over the years and heard some great things. Well what I heard was correct. I joined FUSE in May and was given the keys to the creative department and it was time to evolve. It took some time and some tough decisions but with some key hires from shops like Tribal DDB, DFCB and BBDO it is on it's way to becoming a hot spot for great creative including digital, social media and XM. The President Stephen Brown and I share the same vision to create something great and cause a lil trouble (good trouble) along the way. Looking forward to working the FUSE team to make it happen. Looking for a cool new gig...email me.
January 24, 20131 year ago

OPEN TO NEW OPPORTUNITIES...

After over 6 years with DraftFCB, I have now left my position as VP Creative Director and lead on the Coors Light business. It was a great run but it is time to move onto my next great run. Will miss the people but looking forward to meeting new people, creating some more innovative work and working on some great new clients and projects. Keep me in mind for your next project or position. Message me directly. Cheers! Patrick.
January 18, 20131 year ago

PAYIN' IT FORWARD...ACCEPTING CAUSE WORK.

With a fresh start to this new year as well as working on some inspiring work for the Canadian Hero Fund in the past, I wanted to reach out and offer my services to any causes that have creative needs yet don't have the money to hire someone good. If you or someone you know have a need for creative work for a great cause that helps others, please feel free to reach out to me. If time and scheduling works for both of us then I look forward to payin' it forward. Have a great day.
January 7, 20131 year ago

FINALLY! YOU CAN EXPERIENCE 'EXPERIENCE'

Today is the day! Our new Coors Light TV spot called 'Experience' hits the market. This is a spot that I have been waiting for people to see and react to. It is NOT your average beer spot. I think it is a bit of an evolution in the way beer spots look and sound. This spot was shot last summer in Toronto with UK Director Stuart Parr (not the guy from 8 Mile) and edited by Marc Langley @ Rooster. Hope you all like it...I love the way it turned out. You will also see the new Coors Light end mnemonic we recently finished with vfx team @ MPC in LA.
January 4, 20131 year ago

ICED T CAMPAIGN MAKES TOP LIST!

First of all Happy New Year! I think this is going to be great year in the AD/CD camp. Got a nice little surprise last week as our Coors Light Iced T work was picked for Marketing Magazine Top Marketer Stories of 2012. Pretty damn cool, it was a campaign that we are still are very proud of. You can check out the list at the URL below. http://www.marketingmag.ca/news/marketer-news/controversy-and-innovation-top-marketer-stories-of-2012-68838
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