January 7, 2013 Posted by admin in


Today is the day! Our new Coors Light TV spot called 'Experience' hits the market. This is a spot that I have been waiting for people to see and react to. It is NOT your average beer spot. I think it is a bit of an evolution in the way beer spots look and sound. This spot was shot last summer in Toronto with UK Director Stuart Parr (not the guy from 8 Mile) and edited by Marc Langley @ Rooster. Hope you all like it...I love the way it turned out. You will also see the new Coors Light end mnemonic we recently finished with vfx team @ MPC in LA.
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