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CANADIAN TIRE
'NOMA - DESTRUCTION BAY'

Spot for Noma Christmas 2017
Agency: FUSE Marketing Group
Art Director: Patrick Weir
Writer: Dima Zelikman
Director: Jon Simonassi
Editor: Daniel Bochenski

2017 CREATIVE REEL
FUSE MG

2017 CREATIVE REEL
Agency: FUSE Marketing Group
Creative Director: Patrick Weir

This is a sample of work created at FUSE in 2017.

SCOTTIES
'POWER OF 10'

Video for the Scotties 'Power of 10'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Anglea Lau
Writer: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski

COORS LIGHT
'EXPERIENCE'

New spot for Coors Light.
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

COORS LIGHT ICED T
'CATCH'

Spot for Coors Light Iced Tea
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

GREEN P
'ULTIMATE TICKET'

Spot for Noma Christmas 2017
Agency: FUSE Marketing Group
Art Director: Patrick Weir
Writer: Dima Zelikman
Director: Jorge V.
Editor: Jorge V.

COORS LIGHT
MTV MUSIC AWARDS

Spot for the MTV VMA Sposnsorship
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson

NABS
SLASHTAG: SCARY SOCIAL

Trailer for the NABS ' Slashtag'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Jeremy Burgin
Writer: Dima Zelikman
Writer: Heather Kinoshita
Editor: Mark Hajek

COORS LIGHT
NHL 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

September 10, 20143 years ago

BANG BANG BABY : TIFF 2014

I was asked to create the poster for the movie 'Bang Bang Baby', as part of the 2014 Toronto International Film Festival. You can check out the full poster on the IMDB link above. Watch for the movie when it hits full release. Saving the best for last, I even made it to the credits.
August 4, 20143 years ago

JUDGEMENT TIME

I have done my fair share of judging in the past but it has been an honour to be asked to judge some amazing work over the past few months. I have seen some kickass campaigns and I can't wait to see the outcome. Recently I judged Strategy Agency Of The Year and Applied Arts Interactive and I am also the Co-Chair of the Promotion & Shopper Marketing category of the CMAs. No not the Country Music Awards but the Canadian Marketing Association Awards. Looking forward to seeing some familiar faces at the Promo Awards next month. Thanks again to Strategy, Applied Arts and the folks at the CMA for thinking of me.
June 18, 20143 years ago

BONJOUR CANNES!

Check out my blog post on my first impression of Cannes for Media in Canada! http://mediaincanada.com/2014/06/18/first-impressions-in-cannes-blog/ Cheers!
May 2, 20143 years ago

GOLD RUSH!

Took home a Gold at the National Advertising Awards last night! Myself and Jarrett a.k.a #TheFUSEIntern took home the top award in the Out Of Home Category for our work on the Jell-O brief. Sweet award and event sweeter that it comes with an all-expense paid trip to the Festival of Creativity in Cannes in June.
February 1, 20143 years ago

FUSE in 2013

Well we are now a lil bit into a brand new year. A 2013 for me was an amazing year. I moved on to a new adventure at FUSE and quite a ride it has been. It's been 8 months full of everything from cute puppies to scary movies. A few highlights from the great work and goals we have achieved in 2013.
  • Our pre-launch for the new FUSE site call 'FUSE Puppies' landed us over 1000 hours of viewing time in just 6 days not to mention some great PR.
  • We launched the new website for the 2015 PanAm Games, a site that is set to break records with an estimated  5+million views per day during game time.
  • The #SLASHTAG creative we created for NABS Canada including a movie trailer, landed us in the Ads Of The World 'Best Halloween Ads' among global campaigns from the likes of Audi, Snickers and McDonalds.
  • Interac's E-Transfer Student Campaign was a hit at campuses and got us nods in both Marketing and Strategy Magazine.
  • FUSE helped bring to life the Canadian Tire Ice Truck campaign which has seen millions of views on YouTube and tons of worldwide press.
  • We are also social media hub for the Kruger brands and this year we have created some great content and the communities are growing like wildfire.
Wow! What a year it has been and 2014 has also started off with a bang! Look for a big announcement on a recent win in the much desired automotive category...Stay tuned.
August 18, 20134 years ago

TIME TO LIGHT THE FUSE...

Just catching up a bit here...so a few months back after splitting from DraftFCB and taking a few months to chill out and prep for my next adventure, I decided to take a new gig. I looked at several solid opportunities I had been offered. One in particular caught my eye. I had heard about the FUSE Marketing Group over the years and heard some great things. Well what I heard was correct. I joined FUSE in May and was given the keys to the creative department and it was time to evolve. It took some time and some tough decisions but with some key hires from shops like Tribal DDB, DFCB and BBDO it is on it's way to becoming a hot spot for great creative including digital, social media and XM. The President Stephen Brown and I share the same vision to create something great and cause a lil trouble (good trouble) along the way. Looking forward to working the FUSE team to make it happen. Looking for a cool new gig...email me.
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