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CANADIAN TIRE
'NOMA - DESTRUCTION BAY'

Spot for Noma Christmas 2017
Agency: FUSE Marketing Group
Art Director: Patrick Weir
Writer: Dima Zelikman
Director: Jon Simonassi
Editor: Daniel Bochenski

2017 CREATIVE REEL
FUSE MG

2017 CREATIVE REEL
Agency: FUSE Marketing Group
Creative Director: Patrick Weir

This is a sample of work created at FUSE in 2017.

SCOTTIES
'POWER OF 10'

Video for the Scotties 'Power of 10'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Anglea Lau
Writer: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski

COORS LIGHT
'EXPERIENCE'

New spot for Coors Light.
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson
Director: Stuart Parr
Editor: Marc Langley

COORS LIGHT ICED T
'CATCH'

Spot for Coors Light Iced Tea
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Phil Brown
Editor: Marc Langley

GREEN P
'ULTIMATE TICKET'

Spot for Noma Christmas 2017
Agency: FUSE Marketing Group
Art Director: Patrick Weir
Writer: Dima Zelikman
Director: Jorge V.
Editor: Jorge V.

COORS LIGHT
MTV MUSIC AWARDS

Spot for the MTV VMA Sposnsorship
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mike Richardson

NABS
SLASHTAG: SCARY SOCIAL

Trailer for the NABS ' Slashtag'
Agency: FUSE Marketing Group
Creative Director: Patrick Weir
Art Director: Jeremy Burgin
Writer: Dima Zelikman
Writer: Heather Kinoshita
Editor: Mark Hajek

COORS LIGHT
NHL 'TOWELS'

Spot for the Coors Light Stanley Cup Collection
Agency: FCB Global
Art Director: Patrick Weir
Writer: Mark Fitzgerald
Director: Stephen Pearson
Editor: Griff Henderson

“A brand is no longer what we tell the consumer it is –
it is what consumers tell each other it is.”

LATEST NEWSSTAY CONNECTED WITH MY LATEST WORK

January 24, 20134 years ago

OPEN TO NEW OPPORTUNITIES...

After over 6 years with DraftFCB, I have now left my position as VP Creative Director and lead on the Coors Light business. It was a great run but it is time to move onto my next great run. Will miss the people but looking forward to meeting new people, creating some more innovative work and working on some great new clients and projects. Keep me in mind for your next project or position. Message me directly. Cheers! Patrick.
January 18, 20134 years ago

PAYIN' IT FORWARD...ACCEPTING CAUSE WORK.

With a fresh start to this new year as well as working on some inspiring work for the Canadian Hero Fund in the past, I wanted to reach out and offer my services to any causes that have creative needs yet don't have the money to hire someone good. If you or someone you know have a need for creative work for a great cause that helps others, please feel free to reach out to me. If time and scheduling works for both of us then I look forward to payin' it forward. Have a great day.
January 7, 20134 years ago

FINALLY! YOU CAN EXPERIENCE 'EXPERIENCE'

Today is the day! Our new Coors Light TV spot called 'Experience' hits the market. This is a spot that I have been waiting for people to see and react to. It is NOT your average beer spot. I think it is a bit of an evolution in the way beer spots look and sound. This spot was shot last summer in Toronto with UK Director Stuart Parr (not the guy from 8 Mile) and edited by Marc Langley @ Rooster. Hope you all like it...I love the way it turned out. You will also see the new Coors Light end mnemonic we recently finished with vfx team @ MPC in LA.
January 4, 20134 years ago

ICED T CAMPAIGN MAKES TOP LIST!

First of all Happy New Year! I think this is going to be great year in the AD/CD camp. Got a nice little surprise last week as our Coors Light Iced T work was picked for Marketing Magazine Top Marketer Stories of 2012. Pretty damn cool, it was a campaign that we are still are very proud of. You can check out the list at the URL below. http://www.marketingmag.ca/news/marketer-news/controversy-and-innovation-top-marketer-stories-of-2012-68838
December 18, 20124 years ago

MOBILE TV DINNER...

Okay maybe not all three together...

Work has been crazy and it is always my first priority but I like to spread my wings a lil when time allows, even if it is at 2am (like it is right now).

So y'all can look for a few exciting things coming from me in the new year including...

- MOBILE: Not one but TWO new mobile apps...the first is in the final design stage and I am still gathering more research on the second...have an idea for a third but it will have to wait in line.

- TV: As we all know... Content is king. So I am also building a package for a new TV show idea that has perked some ears of a few key people.

- DINNER: On top of all that my lovely wife Jessie and I also hope to at least soft launch our booze inspired food line called 'Whiskey & Cleavers' in 2013.

So it's going to be a busy year...but I am up for the challenge.

Like they say, sleep when you're dead. Right?

Talk soon.
P.
 
November 16, 20125 years ago

LINKEDIN GROUP CLOSE TO 17,000 MEMBERS

Hey everyone.
If you haven't checked out my LinkedIn group 'Brand Activation: Cutting Through The Clutter' you should.

We are closing in on 17,000 members from the global advertising and marketing communities. Alot of great people from many different facets of the business. It's a great way to keep up on trends and make some solid connections.

Note: It is a private group to keep out the spammers.

If you are interested in joining, here is the link.

http://www.linkedin.com/groups/Brand-Activation-Cutting-Through-Clutter-132436/about

Cheers.

Patrick
     
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